Is this the most diverse beauty campaign ever?

Beauty brand Babor have put together a campaign, and it’s absolutely stunning. It’s also gloriously diverse.

The campaign features a variety of models from 58 year old Nicola Griffin, the oldest model ever to appear in a Sports Illustrated shoot, to Charli Howard who was famously told she was too big for modelling, despite being a size six.

All of the photos are unretouched, so what you’re seeing is real, unvarnished beauty. It’s not just the campaign which does good, either. The product is working to change lives too.



The line has been created in collaboration with the All Women Project, and 50% of profits will be donated to their foundation. The All Women Project is an initiative which aims to make all women of all sizes, ages, races and sexual orientations feel comfortable and happy within their own skin.



Babor shared a statement saying: ‘We are so thrilled to introduce the All Woman Project collaboration. ‘Celebrating women, empowerment, individuality, and true beauty through a creative campaign featuring unretouched photography with an inspiring cast of women – we stand for all women.’

You can check out Babor's products here.

You can read more about the All Womxn Project here.

 

Excerpt from: METRO | By Rebecca Reid | Jan 26 2018