Our Story | About Beauty Emporium


Beauty Emporium store


What began as a personal obsession for functional cult beauty products and all-round fun stuff evolved into a full-blown business. Beauty Emporium is now a leading online retailer featuring globally branded and luxurious home-grown goodies. An extensive range of skincare, beauty, wellness and lifestyle goodies, all carefully curated and tested to ensure efficacy and quality.

The brainchild of Cynthia Chua, founder of Singapore’s Spa Esprit Group, Beauty Emporium is a playground for those who, just like her, enjoy products that are not only innovative and uncommon, but also fun to experience.

An all-encompassing retail service committed to helping people redefine how they practice beauty in their lives. Beauty Emporium is an irresistible lifestyle innovator built to buck the normal trends.

The same rules apply when it comes to Beauty Emporium's product selection, thanks to a team dedicated to seeking the new and newfangled. Whether it’s products from in-house brands like Browhaus, Strip, Two Lips, We Need A Hero, Spa Esprit or hard-to-get goodies from brands around the globe, Beauty Emporium makes sure it’s a one-stop-shop for you all.



“I want women to celebrate and love their bodies, that they do it for themselves.” - Cynthia Chua


Cynthia Chua



The powerhouse lifestyle guru behind Singapore multi-brand outfit Spa Esprit Group and Strip, Cynthia Chua is always on an adventure to discover the next big thing.

With 17 brands across 9 global cities to her name, Cynthia has established Spa Esprit Group and Strip as a provider of experiences with a 360-degree approach.

From innovative pampering treatments to vibrant dining concepts, to being a thought leader who shakes up the cultural landscape. “Singapore’s Undisputed Lifestyle Queen” is always excited to introduce new things that have truly made a difference in her own life. Beauty Emporium is a manifestation of this passion.

More about Spa Esprit Group