Korean beauty, AKA K-Beauty, got us hooked on lush jelly cleansers and silky BB creams. Japanese beauty, or J-Beauty, gave us healthy SPF formulas, sake-based serums and sheet masks for days. Now, the biggest trend in skincare may just be German beauty - naturally, also known as G-Beauty.What exactly is G-Beauty, then? It's renowned for being efficient, made to target specific skin concerns, backed by scientific evidence and largely full of natural ingredients. German products are clean and straightforward. They're no-nonsense, no frills, no fuss. Fittingly, they tend to appear in minimalistic packaging too, with a sleek, sensible aesthetic. Think...
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'What the hell just happened?'

0 comments | Posted by Beauty Emporium on
It happened last week, as a matter of fact. Let me start at the beginning. One of the obvious perks of beauty writing includes the number of products you get sent to try. At this time of year, you also get presents. I know. And I hereby acknowledge my privilege. This particular product arrived as a gift, nothing more. It was a moisturiser. A plain-old, pseudo-fancy face-wetter. I put it high up in my kitchen pantry because I was in a hurry. All right, I'm lazy. I intended to forget about it. But then last week I came back from...
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