Clean beauty to us means harnessing the powers of vitamins and minerals in their most pure and natural forms while avoiding the potentially toxic ingredients which research suggests may be carcinogenic or hormone disrupting. Shop our curation of healthful formulas for moms, babies or anyone looking to make their clean buying more convenient and efficient.

No nasties


We avoid ingredients which may be potentially carcinogenic or hormone disrupting

Clean ingredients


Ingredients, their source and purity take front and center stage

Cruelty free


Where possible we support brands that are cruelty-free and practice ethical farming

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What is Clean Beauty to us | Beauty Emporium

Clean beauty skincare products curated here at Beauty Emporium are made without ingredients shown or suspected to harm human health. Clean beauty to us, means that a product is made without a long list of ingredients linked to harmful health effects, which can range from hormone disruption and cancer to plain old skin irritation. Clean beauty also has to be luxurious and super-effective as well as good for your health, and the health of our planet.

What Does Clean Mean?
Safe for people and planet, clean means that beauty and skin care products should take into account the health of people and the environment, using non-toxic elements as bases and herbal ingredients for effective results.

What Does Green Mean?
The word green means that the product does not harm the environment. For example, reef-safe sunscreens with biodegradable packaging will be labeled green.

What Does Organic Mean?
The majority of certified organic personal care products carry an official organic seal from their country of origin. Singapore currently has no certification body but the USDA is a common organic certification program used for American organic certification. Products bearing an official organic seal must also comply with handling and manufacturing regulations, and GMOs are prohibited. To avoid the use of pesticides, the clean beauty industry has begun to use organic botanical ingredients in products wherever possible.

What Does Non Toxic Mean?
when a beauty product is labeled as non-toxic, it may mean that the ingredients have no adverse health effects at the levels and intended use in the formulation.

What Does Sustainable Mean?
Sustainability and green go hand in hand. That means the ingredients inside the packaging, including where those ingredients come from, and the packaging itself should not be harmful to the planet. Truly sustainable ingredients are those that are ethically sourced and proven to be safe for the environment, where sustainable or zero waste packaging is defined as glass packaging, biodegradable packaging, recycled packaging or proper recycling of empty bottles.

What Does Vegan Mean?
A beauty product is vegan if it doesn’t contain any animal by-products or constituents sourced from animals. Common non-vegan ingredients include beeswax, honey, lanolin, and tallow. Numerous people associate vegan with clean, but this isn't the case. A product can be vegan and still contain chemical ingredients.

What Does Cruelty-free Mean?
A beauty product is cruelty-free if it has not been tested on animals anywhere along the manufacturing process or before being sold. It can also mean that any animal-derived ingredients were not extracted at the expense of an animal’s welfare.
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