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Clean beauty to us means harnessing the powers of vitamins and minerals in their most pure and natural forms while avoiding the potentially toxic ingredients which research suggests may be carcinogenic or hormone disrupting. Shop our curation of healthful formulas for moms, babies or anyone looking to make their clean buying more convenient and efficient.
We avoid ingredients which may be potentially carcinogenic or hormone disrupting
Ingredients, their source and purity take front and center stage
Where possible we support brands that are cruelty-free and practice ethical farming
Safe for people and planet, clean means that beauty and skin care products should take into account the health of people and the environment, using non-toxic elements as bases and herbal ingredients for effective results.
The word green means that the product does not harm the environment. For example, reef-safe sunscreens with biodegradable packaging will be labeled green.
The majority of certified organic personal care products carry an official organic seal from their country of origin. Singapore currently has no certification body but the USDA is a common organic certification program used for American organic certification. Products bearing an official organic seal must also comply with handling and manufacturing regulations, and GMOs are prohibited. To avoid the use of pesticides, the clean beauty industry has begun to use organic botanical ingredients in products wherever possible.
hen a beauty product is labeled as non-toxic, it may mean that the ingredients have no adverse health effects at the levels and intended use in the formulation.
Sustainability and green go hand in hand. That means the ingredients inside the packaging, including where those ingredients come from, and the packaging itself should not be harmful to the planet. Truly sustainable ingredients are those that are ethically sourced and proven to be safe for the environment, where sustainable or zero waste packaging is defined as glass packaging, biodegradable packaging, recycled packaging or proper recycling of empty bottles.
A beauty product is vegan if it doesn’t contain any animal by-products or constituents sourced from animals. Common non-vegan ingredients include beeswax, honey, lanolin, and tallow. Numerous people associate vegan with clean, but this isn't the case. A product can be vegan and still contain chemical ingredients.
A beauty product is cruelty-free if it has not been tested on animals anywhere along the manufacturing process or before being sold. It can also mean that any animal-derived ingredients were not extracted at the expense of an animal’s welfare.
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